Overview: //

Once we understood the people they were trying to reach it allowed us to make informed decisions going into the design strategy. We looked at focusing on the informal and friendly environment of care they provide for cancer victims and their families.
This led to using a metaphor of a tree house on the customized home page with a mix of illustrated components to complete the site navigation.
Ultimately, the site allows visitors to get a feel for the personable care and belonging of Gilda’s Club North Texas through compassionate care.
Web Design: //

